Come and join the party

At cardfactory we’re here to make sharing in and celebrating life’s moments special and accessible for everyone. Partnering with international Franchisees and large-scale retail partners both in the UK and across the globe helps us achieve our strategic ambition of helping more customers in more places find the cards, gifts and celebration essentials they need – wherever they are, whenever they want to celebrate.

Through full international market analysis and extensive research, we have identified an addressable international gifting and card market in excess of £80 billion1. We have also identified seven priority international markets for franchise and wholesale partnerships. These markets are in addition to the UK and Ireland, and include: the USA, Canada, Middle East, India, Australia, New Zealand, and South Africa.

1.Source: GlobalData Global Expansion Project (July 2022).

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Today we have partnerships in the UK, Australia, the Middle East and South Africa through our acquisition of SA Greetings. This means we have grown further our partner locations worldwide through our franchise and wholesale models.

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"We have momentum with our partnership strategy and can look forward with confidence to a partnership approach that will provide growth for our partners and ourselves by delivering greater value, choice, convenience and experience for our customers both at home and internationally."

Darcy Willson-Rymer Chief Executive Officer

Partnership models

Through extensive research of our markets of interest we have a clear vision of the two partnership models to offer.

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1. Franchise

What we're looking for
We’re looking for experienced retailers or franchisees who share our passion for celebrating all life’s moments. We’re seeking like-minded partners to combine forces with, leveraging our expertise in designing and creating market-leading celebrations products with your local market knowledge and expertise.

What we offer

We’re one of the UK’s most iconic brands with a vertically integrated, end-to-end process of designing, creating and printing our own products in-house, ensuring high quality at great prices. By utilising our extensive market knowledge, deep customer understanding and ongoing trend analysis, we’re able to offer bespoke products and ranges that are relevant and tailored to the needs and preferences of your market.

Our partners will operate everything using our brand and offer. All cardfactory Franchisees can expect to receive world-class support and training. We provide our partners with a comprehensive partner manual including everything needed to set up cardfactory stores within their market. Partners also benefit from our partner support network – including a dedicated account manager, supply chain efficiencies and merchandising insights as well as high class branding and marketing assets.

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2. Wholesale Opportunities

Our wholesale model gives experienced retailers a seamless and highly efficient way of expanding their product offering. Our vertically integrated model enables us to deliver breadth, quality and value, providing a credible, commercial and customer-focused range of products for our wholesale partners to grow their celebrations range – whether that be through our extensive cardfactory branded product offer or by working with you to create a bespoke white label offer.

But it isn’t just our amazing products we can offer, we can also provide a full-service category management solution. Our 25 years of experience has helped us develop tools and systems to offer best-in-class stock replenishment and merchandising services to ensure customers always have the right product available at the right time.

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