We make sharing in and celebrating life’s moments special and accessible for everyone 

We believe life needs celebration.

Celebrations bring us together, helping us show love and feel loved. They bring a happy dose of fun and break up the everyday. Time and again, consumers have told us of the powerful role celebrations play in their lives. However, they have also told us that finding what they need to celebrate isn’t always easy. It takes time and costs can add up.

At cardfactory, we help everyone come together, mark special moments and toast achievements; whatever the occasion, whatever their budget, wherever they are.

Greeting cards, gifts and celebration essentials for all life’s moments

Our story starts with Dean and Janet Hoyle, who opened the first cardfactory store in Teall Street, Wakefield in November 1997. The company was founded on the simple premise of sourcing and selling discounted greeting cards direct to consumers.

Today, we design, manufacture and sell greeting cards, gifts and celebration essentials for all life’s moments. We serve our customers in the UK & Ireland through our estate of over 1,000 stores and through our growing digital channels. We also work with partners internationally including in Australia, South Africa, the Middle East and franchises in the UK, so we can meet the celebration needs of more customers in more places.

Learn more about our markets and international opportunities

Our Business Model

Enabled by our integrated model

Our unique vertically integrated model, connecting design, production and retail means our products are always high quality yet can be offered at significantly lower prices than competitors.

Our Business Model
Our Brand

Powered by our brand strength

Our brand is recognised and loved, with consumers ranking us number one for key metrics such as value for money, ease and breadth of range.

Our Brand
Our Culture and Values

Driven by our Values

Our creative mindset and values-driven culture underpin all we do, connecting, inspiring and guiding our passionate team of over 9000 colleagues around the country.

Our Culture and Values