Opening Our New Future


Partnerships 2

Our 'Opening our New Future' strategy was launched in 2021 and positions the business for its next phase of growth, to support our vision to become the leading omnichannel retailer in our sector, with an extensive UK & Ireland footprint and growing international presence.

Structured around providing improved value and choice, more convenience and an exceptional experience for our customers, our growth strategy is built around seven pillars:

  • Leadership in Card
  • Authority in Gifts & Celebration Essentials
  • Digital Experience Innovation
  • Extensive UK & Ireland Footprint
  • Growing International Presence
  • Customer & Community Focus
  • Passionate Colleagues


All of this is built upon the foundation of our scalable central model that drives efficiency across the business.