A unifying and galvanising proposition

All that we do is anchored in our proposition – creating celebrations for all life’s moments.

Our Brand Our Brand

Recognised and loved

cardfactory has a differentiated and defensible market position and is recognised and loved by consumers across the UK & Republic of Ireland with growing opportunities internationally. Our strong value for money proposition continues to resonate powerfully and has underpinned the acquisition of new customers, the return of lapsed customers and the growth of existing customers. cardfactory is particularly well known for its unique and broad range of cards, gifts and celebration essentials for every occasion and every budget.

As we progress into FY27, we will continue to evolve our offer to ensure we delight our customers on every visit, so they return to us again and again. And ultimately, help them to create celebrations for all their special life moments.

 

cardfactory is the nations leading celebration retailer

 

Trusted brand

Customer loyalty is built from their trust and satisfaction in the brand. cardfactory ranks number one for being trusted among card specialist retailers, +6ppts versus nearest competitor and +9ppts above our key competitor average.

Customer satisfaction

Customers are also highly satisfied with the experience they receive. 75% of recent customers claim to be satisfied with the experience, 6ppts ahead of our key competitor average.1

Customer loyalty

This strong satisfaction underpins the high frequency that we see our customers shopping. Our typical customer shops around five times per year with the brand – around 13% of total celebration shopping frequency.2

1: Savanta BrandVue January 2026.

2: Numerator, World Panel Plus, Physical Retail, 52 w/e 25 January 2026.

Related content