Opening Our New Future
Our 'Opening our New Future' strategy was launched in 2021 and positions the business for its next phase of growth, to support our vision to become the leading omnichannel retailer in our sector, with an extensive UK & Ireland footprint and growing international presence. In FY25, we continued to deliver across all the building blocks of growth within our ‘Opening Our New Future’ strategy. Progress highlights included the continued growth of our store estate with expansion of our gifts and celebration essentials resonating well with customers.
We continue to invest in the key strategy ensuring we have the right capabilities, systems and structures across the business.
Structured around providing improved value and choice, more convenience and an exceptional experience for our customers, our growth strategy is built around seven pillars:
- Leadership in Card
- Authority in Gifts & Celebration Essentials
- Digital Experience Innovation
- Extensive UK & Ireland Footprint
- Growing International Presence
- Customer & Community Focus
- Passionate Colleagues
All of this is built upon the foundation of our scalable central model that drives efficiency across the business.
Creative
Insight-driven product, design and creative content publisher at the heart of cardfactory IP.
Manufacturing
Ability to scale up production to meet increased demand in line with projections.
Technology
Enabling greater efficiency, more agile practices and the ability to do business world-wide.