Our unique vertically integrated model
A powerful business model that works seamlessly to deliver on our customer proposition. Delivering a steady stream of new products and innovations through an integrated design studio, manufacturing capability, and extensive retail estate.
1. Data-led design
Data-led design ensures rapid response to changing consumer trends and preferences.
68
Design colleagues
(as at April 31 Jan 2025)
464
Support colleagues
(as at 31 Jan 2025)
2. Large-scale manufacturing
Large-scale manufacturing print facility in Baildon, Yorkshire, is a key USP for cardfactory.
127
Manufacturing colleagues
(as at Jan 2025)
245
Distribution colleagues
(as at Jan 2025)
3. Own estate retailing
Own estate retailing of over 1,000 retail stores across UK & Ireland; online; and partnering with other retailers to extend reach.
8338
Retail colleagues
(as at Jan 2025)
1,090
Retail stores
(as at April 2024)
Our design capability
Our design capability uses insights, sales data and trend analysis. This ensures our product offering for card, gift and celebration essentials meets the needs of loyal customers, while appealing to new demographics in the UK and for our partners internationally.
Our production capability
Our in-house manufacturing facility provides card production for our UK, Ireland and international partners stores. We can produce new ranges in as little as four weeks and remanufacture quick selling lines in just days. This allows us to maintain both our quality and value for money credentials..
Our Buying capability
As part of our expansion, both internationally and across gifts and celebration essentials, we are developing the sourcing and buying capability that we need to support a fully optimised global supply base. This ensures we can deliver speed to market with a continual focus on sustainability, product development and cost management enabling our offer to exceed customer expectations.
Our distribution capability
We are in the process of expanding our distribution capacity, providing the capacity headroom through the delivery of the strategy for all omnichannel and partner needs.
Our ongoing potential
We continue to grow our store estate of 1,090 stores in the UK & Ireland, while developing our omnichannel capabilities. And we will have additional touchpoints through our online offering and via our UK and international retail partners as well as acquisitions.
Our global potential
Building on the success of three acquisitions over the last two years, targeted acquisitions will allow us to expand our footprint and add new capabilities to our offer.