Why invest in us
1. Delivering growth
By continuing to deliver on our ‘Opening Our New Future’ strategy, we are fulfilling our vision of transforming cardfactory into a leading global celebrations group.
Proven delivery of growth
Since our 'Opening Our New Future' growth strategy was launched in FY23, we have:
- added £80m of sales (+17%);
- increased Adjusted PBT by +35%;
- continued to open new stores in the UK and Republic of Ireland; and
- delivered a +7.3% store sales CAGR.
By delivering on our strategy and our opportunities for growth, after FY26 we are targeting
- Mid-single-digit percentage sames growth.
- Adjusted profit before tax growth in the mid- to high single-digit percentage range.
- Free cash generation of 60‑70% of adjusted earnings.
- Sustainable, progressive dividend based on a 2-3x dividend
cover ratio on adjusted earnings.
2. Drivers of growth
Reaching more customers, in more locations
- We will continue to build our store estate footprint, opening new stores at a similar rate to the past two years across the UK and Ireland by targeting underpenetrated markets.
- We have significant opportunity through our retail partnerships strategy to address an £80 billion global celebrations market, the largest of which is in North America, where we now have an established presence and opportunity to create a credible card-led celebration offer.
Increasing our share of the £13.4 billion UK Celebrations Occasions market
- As the leading omnichannel retailer with nationwide presence of cards, gifts and celebration essentials in the UK, we combine our outright market leadership in greeting cards with our growing gifts and celebration essentials ranges.
- We continue to progressively capture more of our 18 million unique customers’ annual celebration spend with share of wallet increasing 1ppt over the last two years and target further growth at a similar rate.
Leveraging our vertically integrated model to drive efficiency and lowest cost to operate
- Our vertically integrated business model of design, manufacturing and retail supports our credentials as a value retailer, with a quality offer, that can respond rapidly to changes in customer tastes and needs.
- Our established ‘Simplify and Scale’ efficiency and productivity programme will continue to deliver a structural reduction in our underlying cost base at a targeted rate of 1-2ppts per annum.
With a brand that is consistently rated the most trusted brand in our sector in the UK, and as we expand our offer to include card, gift and celebration essentials, we will deliver on our purpose to make sharing in and celebrating life’s moments special and accessible for everyone.