Our Brand

A unifying and galvanising proposition

All that we do is anchored in our proposition – creating celebrations for all life’s moments.

Recognised and loved

cardfactory has a differentiated and defensible market position and is recognised and loved by consumers across the UK & Ireland with growing opportunities internationally. Our strong value for money proposition continues to resonate powerfully and has underpinned the acquisition of new customers, the return of lapsed customers and the growth of existing customers. cardfactory is particularly well known for its unique and broad range of cards, gifts and celebration essentials for every occasion and every budget.

Research conducted in 2023¹ reaffirmed our No. 1 ranking by customers for key metrics including value for money, breadth of range, breadth of price point, availability and ease. As the cost-of-living crisis continues to influence consumer attitudes and behaviours, cardfactory’s unique blend of quality and choice at accessible prices has proven more relevant than ever. It is also one of the reasons that cardfactory has been recognised as a top 20 most loved UK retail brand.
_{1. Source: BrandVue February 2022 to January 2023.}

Brand awareness

+19ppts

vs. key competitor average

Brand consideration

+21ppts

vs. key competitor average

Net Promoter Score

+12ppts

vs. key competitor average

_{Source: BrandVue February 2022 to January 2023.}