“Compare the quality, compare the price”

Card Factory is the UK’s leading specialist retailer of greeting cards and related gifting items.

Having opened its first store in Wakefield in 1997, Card Factory has grown consistently year on year and now operates from over 800 stores across the UK. The Company also has an established online presence through www.gettingpersonal.co.uk, an online retailer of personalised gifts and greeting cards and through www.cardfactory.co.uk which offers a selection of in-store products to buy online.

The Group’s key focus is to produce a wide range of quality cards and products at exceptional value underpinning the Group’s motto: “Compare the quality, compare the price”.

Key facts

  • Leading specialist retailer in the large and resilient £1.4 billion UK greeting cards market
  • Quality products at affordable prices: majority of cards sold for less than £1
  • Revenue of £381.6 million in year to 31 January 2016 (up 8.0% on the previous financial year)
  • Approximately 40% of sales from gift dressings, small gifts and party products: an associated market estimated by management to be worth £1-2 billion
  • Over 800 stores across the UK: with an average of approximately 50 stores opened a year over the last 10 years
  • Unbroken track record of like-for-like sales growth since formation
  • Vertically integrated business model with an in-house design team, an in-house printing facility and central warehousing facility
  • c.6,500 employees in the UK (plus up to 6,000 additional seasonal staff per annum)
  • Over £3m raised for Macmillan Cancer Support
  • Headquartered in Wakefield, West Yorkshire